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☆ How Amazon won over skeptical advertisers to get Prime Video off to a strong start
▼ + stars: | 2024-04-23 | by ( Lucia Moses | Lauren Johnson | ) www.businessinsider.com time to read: +5 min

Amazon is also staffing up for Prime Video sales teams, recently hiring ad veteran and former NBCUniversal sales exec Krishnan Bhatia as VP of global video advertising for Amazon Ads. Advertisers' initial reaction to Prime Video ads was mixedAdvertisers reacted with a mix of excitement and skepticism when Prime Video entered the TV ad market last year. Amazon estimated Prime Video ads would reach 115 million monthly viewers in the US. AdvertisementBut the skepticism was short-lived as Amazon set Prime Video up for success in several ways. Amazon will also have to start regularly sharing data showing advertisers how many people are actually watching Prime Video and for how long.

Persons: —, Krishnan Bhatia, Amazon, It's Organizations: Service, Business, YouTube, Hulu, Amazon, Comcast, Disney, Etihad, Best, Samsung's, Prime, Amazon Ads, Netflix, Street Journal

☆ Some advertisers are doubling their Amazon spends at the expense of Meta and Google. Here's what's driving the change.
▼ + stars: | 2024-03-12 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewAmazon's push to grow its $47 billion ad business beyond its core search ads is starting to gain steam with advertisers. About 70% to 80% of advertisers' Amazon budgets go to search ads that drive sales, said Laura Meyer, founder and CEO of Amazon agency Envision Horizons. But Amazon is increasingly investing in adtech to grow its ad business beyond search placements and better compete with giants like Meta and Google. AdvertisementPower said that brands often spend 8% of Amazon sales on ads — mostly search ads that drive sales. He said clients are now increasing budgets to represent 12% to 15% of Amazon sales, with the incremental dollars going toward Amazon's adtech formats.

Persons: —, Laura Meyer, Patrick Miller, Mark Power, Power, Horizon's Meyer, it's, Ross Walker, They've Organizations: Service, Amazon, Meta, Google, Business, Trade Locations: Acadia

☆ Snap shares plunge 30% in the wake of quarterly loss, layoffs
▼ + stars: | 2024-02-06 | by ( Clare Duffy | ) edition.cnn.com time to read: +2 min

New York CNN —Shares of Snapchat parent Snap plunged on Tuesday after the company reported a loss in the final three months of 2023. Snap reported a net loss of $248 million for the December quarter, an improvement from the same period in the prior year and a narrower loss than Wall Street analysts had expected. Still, shares fell as much as 30% in after-hours trading Tuesday. Snap said Monday that the layoffs were meant to “best position our business to execute on our highest priorities” and to “promote in-person” work. Daily active users grew 10% year-over-year in the December quarter to 414 million, with gains largely coming from outside the US and Europe.

Persons: Evan Spiegel, Apple’s Organizations: New, New York CNN, Wall Street, Facebook, Amazon Locations: New York, Europe

☆ Why Netflix, Disney, and other Hollywood companies are flocking to CES this year
▼ + stars: | 2024-01-08 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Advertising and marketing pros made up 7% of CES' attendees in 2023, per CES. Look for topics like the creator economy and the rise of artificial intelligence to dominate the conversation for advertisers, Kassan added. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. The cost advertisers pay for streaming ads is expected to decline as platforms release more inventory, particularly with Amazon unleashing ads on Prime Video. Advertisers also have more options with the fast-growing FASTs (free, ad-supported streaming TV channels), which primarily offer older TV shows and movies.

Persons: David Benioff, Weiss, Alexander Woo, Amy Reinhard, execs, It's, who'll, Patrick Pannett, Michael Kassan, Evan Spiegel, Kassan, — that's, Rita Ferro, NBCUniversal's Mark Marshall, NBCU's Peacock, NBCUniversal, Peacock, NBCU, Tanner Elton, Amy McDevitt, Ludacris, Jon Steinlauf, GroupM Organizations: Netflix, CES, Business, Consumer Technology Association, Madison Avenue, Walmart, Disney, Nexstar Media Group, Nvidia, Paramount, CTA, Tech, NBC, Bravo, Amazon Ads, Warner Bros, Magna, CTV, Hulu, Intelligence, Prime Video Locations: Las Vegas, Peacock

☆ Want a job at Amazon's surging ads business? Here's how much it paid sales and account employees in 2023.
▼ + stars: | 2023-12-08 | by ( Lauren Johnson | Alex Nicoll | ) www.businessinsider.com time to read: 1 min

Amazon has increased its hiring for advertising employees after freezing hiring last year. Amazon is hiring for jobs to support new products like TV ad formats. Recent government data shows what Amazon paid for advertising roles within the US. After freezing hiring last year, Amazon has ramped up hiring for Amazon Ads — Amazon's advertising division that made $12 billion in the third quarter and is one of Amazon's fastest growing areas. As of Dec. 8, Amazon Ads had more than 400 open roles across 12 teams on its career site, up from 29 open roles in January, according to its career website.

Organizations: Amazon, Amazon Ads, Business

☆ Snap shares jump on deal with Amazon that lets users buy products without changing apps
▼ + stars: | 2023-11-14 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +2 min

Snap shares rose 8% on Tuesday after the company confirmed a deal with Amazon that lets users buy products from the online retailer without leaving the app. The agreement follows a similar deal between Meta and Amazon and is designed to make purchasing easier for Snap users. "Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Snapchat as part of the new experience," an Amazon spokesperson said in a statement. "In-app shopping with Amazon is available for select products advertised on Snapchat and sold by Amazon or by independent sellers in Amazon's store." Last week, Meta debuted a new feature as part of a deal with Amazon that lets Facebook and Instagram users link their accounts so they can more easily purchase goods they see in Amazon ads without leaving the Meta apps.

Persons: Evan Spiegel, Meta, Maurice Rahmey, they've Organizations: Inc, Amazon, Meta, Facebook, CNBC, Bank of America Locations: New York, U.S, Snapchat

☆ Amazon Advertising's hiring freeze is over, and it is staffing up like crazy
▼ + stars: | 2023-11-09 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Similar to its tech giant peers Meta and Google, Amazon pulled back on hiring last year, including roles for Amazon Ads — one of its fastest-growing and highest-margin business units. Amazon Ads' career page currently lists 423 open roles, up from 29 open roles in January, according to an archived version of that page. An Amazon spokesperson said that the company has continued targeted hiring as well as hiring for backfilled roles. Amazon Advertising has huge growth ambitionsMany of the open roles include positions to support newer products and initiatives within Amazon Advertising. It now has 34 roles open for software development roles like engineers working on measurement, ad tech, and data science.

Persons: Meta, Bose, that's Organizations: Amazon, Google, Carnival Cruises, Variety Locations: New York City

☆ Amazon’s advertising revenue tops $12 billion in the third quarter
▼ + stars: | 2023-10-26 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +3 min

(Photo by Joan Cros/NurPhoto via Getty Images)Amazon's online advertising business continues to boom amid growing investor concerns that the Israel-Hamas War could negatively impact the world economy. Analysts polled by StreetAccount were expecting Amazon's advertising business to generate $11.6 billion in third-quarter revenue. Investors closely monitor Amazon's online advertising unit, which now accounts for 7.5% of the global digital ad market, according to Insider Intelligence. Alphabet is still the digital advertiser leader with 28.4% share of the world online ad market, while Meta accounts for 20.1%, the research firm said. Alphabet reported third-quarter earnings this week and said that its Google advertising revenue jumped 9% year-over-year to $59.65 billion while YouTube ad sales rose 12% year-over-year to $7.95 billion.

Persons: Joan Cros, StreetAccount, Meta, Susan Li, Brad Gerstner Organizations: AMD, Amazon Marketing Services, Mobile, Getty, Intelligence, Meta, Facebook, Google, YouTube Locations: BARCELONA, SPAIN, Barcelona, Spain, Israel, Hamas

☆ I'm on track to sell $5 million in glassware on Amazon this year. Research, self-control, and careful planning got me there.
▼ + stars: | 2023-10-11 | by ( Madeline Stone | ) www.businessinsider.com time to read: +6 min

I decided to call my brand Dragon Glassware. Dragon Glassware glasses. For a bit, I was also renting a warehouse space, but now I have my inventory delivered directly into an Amazon fulfillment center. I was an early tester of the new Supply Chain by Amazon product suite . Dragon Glassware has generated more than $2.1 million in sales so far this year, and we're projecting an additional $2-3 million before the end of the year.

Persons: Matt Rollens, hadn't, I've, —, It's, we've, Barnes & Noble, that's Organizations: Walmart, Prime, Barnes &, Mattel, LinkedIn Locations: Sacramento , California, China, Maxx

☆ I'm on track to sell $5 million in glassware this year, mainly on Amazon. Research, self-control, and careful planning got me there.
▼ + stars: | 2023-10-11 | by ( Madeline Stone | ) www.businessinsider.com time to read: +6 min

Dragon Glassware glasses. For a bit, I was also renting a warehouse space, but now I have my inventory delivered directly to an Amazon fulfillment center. Plus, I was already using Amazon Multichannel Fulfillment, so it made sense to turn on Buy With Prime as a channel. Dragon Glassware has generated more than $2.1 million in sales this year, and we project an additional $2 million to $3 million before the end of the year. Correction: October 11, 2023 — An earlier version of this story suggested Dragon Glassware was on track to make $5 million using Amazon only.

Persons: Matt Rollens, hadn't, I've, —, It's, we've, Barnes & Noble, that's Organizations: Amazon, Walmart, Prime, Multichannel, Barnes &, Mattel Locations: Sacramento , California, China, Maxx

☆ Top Wall Street analysts pick these five stocks for compelling returns
▼ + stars: | 2023-10-01 | by ( Tipranks.Com Staff | ) www.cnbc.com time to read: +6 min

However, the current scenario also offers an opportunity to pick stocks that could generate attractive returns despite short-term pressures. To that end, here are five stocks favored by Wall Street's top analysts, according to TipRanks, a platform that ranks analysts based on their past performance. The analyst said the results reinforce his view of Adobe as a winner in an emerging generative artificial intelligence world. "This strategy should enable creatives to better appreciate the productivity benefits of generative AI more quickly, and make Firefly-powered generative AI offerings a critical part of their workflows, creating competitive differentiation as well as increasing the overall value of Creative Cloud," said Zelnick. Rangan holds the 509th position among more than 8,500 analysts on TipRanks.

Persons: Shantanu Narayen, Mark Neuling, Wall, Brad Zelnick, Zelnick, TipRanks, Baird, Colin Sebastian, Sebastian, Bing, Goldman Sachs, Kash Rangan, Rangan Organizations: Adobe, CNBC, Adobe Software, Deutsche Bank, Microsoft Tech, Microsoft, Windows, Bing, TipRanks, FedEx

More than 9 million merchants sell their wares on Amazon's marketplace and also supply it with steady streams of revenue. Amazon collects advertising fees for touting their products, fulfillment fees for delivery in addition to less specific "sellers' fees." Some merchants welcome the potential of relaxed seller and advertising charges, while others worry that completely dissolving Amazon's advertising services would harm their ability to reach shoppers. The FTC found that the company's fulfillment fees increased approximately 30% between 2020 and 2022. Dieterle relies on Amazon's fulfillment and advertising services to boost merchandise sales.

Persons: Mike Segar, Rick Dieterle, Dieterle, Lindsay Windham, Bryan Croft, Croft, Big, Jason Hince, Hince, Stacy Mitchell, Arriana McLymore, Matthew Lewis 私 Organizations: REUTERS, Rights, Merchants, U.S . Federal Trade, Big Tech, Amazon, FTC, Taco Brands, Union, HC Brands, Big Crazy Buffalo, Facebook, Google, Big, Institute for Local Locations: Manhattan, New York City, Rights RALEIGH, North Carolina, Buffalo, Raleigh , North Carolina

☆ Amazon is quietly building a publisher-focused ad product team to grow its $37 billion ad business
▼ + stars: | 2023-08-11 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

The tech will help publishers sell ads on and off Amazon, according to job postings. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. The Amazon Ads' team is building products for first-party publishers that have channels on Amazon — like Twitch, FireTV, and Freevee — as well as third-party web publishers, according to the job listings. While Amazon does help publishers sell ads through a unit called Amazon Publisher Services, that unit is not part of Amazon Ads, and those services require publishers work with third-party SSPs. The core of Amazon's $37 billion ad business are search ads, and its ad division has mostly focused on building tools for advertisers.

Persons: Twitch, Freevee —, Ameet Shah, Magnite Organizations: Amazon, Google, PubTech, Ads, Amazon Publisher Services, Prohaska Consulting, Exchange, Microsoft, Trade Locations: what's

☆ Amazon charts its own course on A.I., leaning on its strengths in cloud and e-commerce
▼ + stars: | 2023-07-11 | by ( Paulina Likos | ) www.cnbc.com time to read: +10 min

AI in advertising Amazon is not only differentiating its gen AI strategy by leveraging the cloud, but it's also incorporating AI in e-commerce to support its ad business. Amazon Prime Day Amazon Prime Day, the global shopping event that attracts consumers seeking huge cost-saving deals, on a variety of products will be held July 11 and 12 in 24 countries. Coupled with the cloud, e-commerce is the other big piece of what Amazon is all about. The 48-hour event is expected to bring in $8 billion in U.S. e-commerce sales, according to data by Insider Intelligence. Still, Insider Intelligence data shows Amazon Prime Day e-commerce sales will surpass that of competing retailers.

Persons: Andy Jassy, Scott Devitt, Devitt, Andrew Lipsman, it's, Lipsman, Sellers, Gene Munster, Jim Cramer's, Jim Cramer, Jim Organizations: Amazon Web Services, CNBC, Amazon, Microsoft, Nvidia, AWS, Insider Intelligence, Google, Deepwater Asset Management, Intelligence, Amazon CNBC Locations: U.S

☆ I've made $10 million in sales for my Amazon coffee grinder brand. Here's how I got started and found success.
▼ + stars: | 2023-04-27 | by ( Madeline Stone | ) www.businessinsider.com time to read: +5 min

But my e-commerce success really started after I launched my coffee accessories brand, Kaffe, on Amazon in mid-2019. I spent day and night thinking about the best way to position the coffee grinder so it would get to the top of Amazon's rankings. My sales started to grow. Amazon has its own coffee grinder that it sells under its Amazon Basics private label, and it retails for a couple of dollars less than Kaffe's does. On Amazon, you're either growing, or you're really dying, and the fees will eat you alive if you're not doing any volume.

Amazon on Tuesday began laying off some employees in its advertising as part of CEO Andy Jassy's effort to rein in costs, the company confirmed. Jassy last month announced Amazon would lay off 9,000 employees, on top of the 18,000 cuts already announced last November and in January. In March, Jassy said the latest round would affect employees in Amazon's advertising, cloud computing, Twitch livestreaming and human resources divisions. Importantly, I want to acknowledge and thank our impacted colleagues for the work they have done on behalf of Amazon Ads customers. PaulWATCH: Watch CNBC's full interview with Amazon CEO Andy Jassy on message to investors, new AI tools and stock price

☆ E-commerce entrepreneurs who are earning money selling socks and wallets on Amazon share their top strategies, including how to find a product to sell and how to get ranked higher
▼ + stars: | 2023-03-04 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +8 min

Anyone can set up a seller profile on Amazon and start listing products to make some extra cash. One, you need to find a good product to sell, they said. Insider has spoken to successful Amazon sellers who took very different approaches to building and scaling their companies. To find them, she uses an analytics platform for Amazon sellers called Helium 10. Improve your Amazon ranking with a good listing, strong reviews, and smart advertisingRanking high on Amazon requires a couple of things.

☆ A 28-year-old Amazon seller who sold $5 million worth of wallets in 12 months shares 4 keys to running a successful e-commerce business
▼ + stars: | 2023-02-19 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +8 min

Joe Reeves scaled his Amazon business from $63,000 worth of revenue to over $1 million. Joe Reeves scaled his e-commerce business from $63,000 worth of revenue to over $1 million in a little over a year. While there's no blueprint for success when it comes to making money on Amazon, Reeves shared four keys to his success that anyone can implement. Reeves' wallets are "simple and sleek," he said. In e-commerce, that means having "good branding, good images, and good copy," said Reeves.

☆ A 28-year-old sold over $5 million worth of wallets on Amazon in the last 12 months. He shares the first steps he took and how he went from breaking even to profiting over $100,000 per month.
▼ + stars: | 2023-02-15 | by ( Kathleen Elkins | ) www.businessinsider.com time to read: +12 min

Joe Reeves started selling men's wallets on Amazon in 2021 as a way to make some extra side money. In August 2021, Reeves started selling men's wallets on Amazon. Reeves started his e-commerce business shortly after his son was born as a way to supplement his day job income. If you want to sell on Amazon, go into the process knowing that "it's not going to be cheap," he advised. "The more money you're willing to spend on it, the faster it'll blow up."

☆ Amazon is the latest threat to Facebook as ad targeting suffers
▼ + stars: | 2023-02-10 | by ( Jonathan Vanian | ) www.cnbc.com time to read: +11 min

"So many people start their shopping on Amazon," Hassett said in an interview. People take selfies in front of the logo of Facebook parent company Meta on November 9, 2022 in Menlo Park, California. Liu Guanguan | China News Service | Getty ImagesFor Loftie, Amazon and Google provide better value because a shopper is showing intent by searching for a particular item. "In the near term, we expect Meta ad share to decline further in '23 given macro headwinds and the pivot to Reels," they wrote. Rachel Tipograph, CEO of marketing technology firm MikMak, said there are other unforeseen costs tied to Amazon advertising.

☆ 4 reasons why Amazon's advertising business is still surging while Meta, Google, and Snap are all wrestling with declines
▼ + stars: | 2023-02-06 | by ( Ryan Joe | ) www.businessinsider.com time to read: +6 min

Amazon's ad business grew 19% over the past year, while rivals like Meta were managing a decline. Amazon's ad business seems to be the only major ad business that's on the upswing. Part of the reason is that Amazon's ad business is newer than Google's and Meta's so a higher growth rate should be expected. Insider spoke with several ad buyers and industry experts to reveal why Amazon's ad business is growing compared to competitors like Google, Meta, and Snap. Both McKenna and Kern Schireson, CEO of the ad agency Known, believe this is the biggest reason why Amazon's ad business is thriving compared to its competitors.

☆ I made more than $877,000 in revenue last year selling emotional-intelligence card games online. Here's how I built my business.
▼ + stars: | 2023-01-27 | by ( Vartika Puranik | ) www.businessinsider.com time to read: +8 min

Jenny Woo is the founder of Mind Brain Emotion, which sells emotional-intelligence card games. But in 2018, I quit my job at the Montessori school and founded my company, Mind Brain Emotion, where I sell practical card games on emotional intelligence. I used Amazon Ads to bid on keywords that consumers used to search for similar productsA bid is the amount of money you're willing to spend toward a keyword or advertisement. I did more market research between fall 2018 and February 2019, and another card deck was born, 52 Essential Relationships, in March 2019. I went backward to move forward in my business because I recognized that in order to have genuine conversations, trust and understanding are prerequisites.

☆ Apple is looking for a top sales executive to spearhead a giant advertising push in sports and streaming. Here are 16 execs who could score the job.
▼ + stars: | 2023-01-19 | by ( Claire Atkinson | Lucia Moses | Lara O'Reilly | ) www.businessinsider.com time to read: +15 min

Netflix also conducted a search before hiring two Snap executives, Jeremi Gorman and Peter Naylor, to lead its new ads business. XandrLesser, a longtime digital ad executive, has extensive experience working on issues around the future of digital marketing. McDonald has a ton of other digital ad sales and publishing experience. She helped launch Modi Media, ad buying giant GroupM's addressable TV business, before joining TV adtech startup Cadent. UnivisionValentino runs Disney's digital ad business as EVP, client and brand solutions.

☆ Amazon is paying back some ad buyers after a holiday glitch cost them big — but advertisers are upset they aren't getting the right amount back
▼ + stars: | 2023-01-09 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Amazon is issuing credits to advertisers who ran holiday campaigns with inaccurate data. Amazon is issuing advertisers makegoods after a holiday glitch caused some marketers to overspend on their campaigns, while others underspent and missed out on holiday sales. Some of those ad buyers said that they've received credits from their campaigns over the past couple of weeks, after requesting makegoods for the campaigns where they overspent. One of them received credits from Amazon that totaled about 10% of the amount overpaid. Sandor suspects the client that received credits got them by having a direct relationship with an Amazon rep.Sandor described Amazon as not been pro-active handing out credits.

☆ Here's the latest on Amazon's $31 billion ad business, which continues to grow despite the economic upheaval
▼ + stars: | 2022-12-27 | by ( Business Insider | ) www.businessinsider.com time to read: +6 min

Amazon has become the third-biggest digital advertising company behind Google and Facebook, hitting $31 billion in ad revenue in 2021. Under CEO Andy Jassy, Amazon is shaking up its ad business to attract TV ad dollars, especially from advertisers that don't sell their products on its platform. Here's the latest on Amazon's moves to expand its advertising business and the growing competition. Amazon's ad business is big and growingAdvertising is a tiny sliver of Amazon's business, but it's one of the company's fastest-growing areas. Amazon's ad business is booming.

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